Smart redirect QR code – the right target by rule

A poster at a busy train station, visitors from all over: phones set to French should see the French page, everyone else the English one. Smart redirect gives a dynamic QR code rules following the pattern "If … then go to target X". Possible conditions: device language, device type, weekdays, time of day and date range, the country of the internet connection or the number of scans – on their own or combined with "and" or "or". The target is a URL or one of your own QRown pages, such as a landing page or menu. Rules are checked from top to bottom and the first match wins; if none matches, the default target URL applies. Because the code pattern never changes, you can edit the rules at any time – even long after printing.

Want to split scans randomly across several targets instead of by rules? That is what the A/B test with a QR code is for.

How it works

1

Create rules

In a dynamic URL code, create a rule: one or more conditions – language, device, time, country or number of scans – combined with "and" or "or", plus a target: a URL or a QRown page.

2

Test in the editor

Set language, device, country, date, time and scans so far, and see instantly which rule applies – the same evaluation as a real scan.

3

Print and adjust

One code on posters, flyers or packaging. Change the rules whenever you like; scans per rule are shown in the statistics.

Where smart redirect pays off

Multilingual posters and signs

One code for German, French and Italian: every phone lands on the page in its own language, all others on the default version.

App download by device

iPhones and iPads go to the App Store, Android devices to the Play Store, computers to your website.

Lunch and dinner menu

A restaurant shows its lunch menu from 11:00 to 14:00 and the dinner menu after that – both built with the menu builder.

Contest or country shop

The first 100 scans lead to the contest page, later ones to the normal page. Or scans from Germany and Austria go to the matching shop.

Why smart redirect from QRown

Printed is not final

Your printed code can become multilingual later: add, change or delete rules without reprinting – the pattern stays the same.

Test and evaluate

The editor test shows which rule applies before you print. Afterwards, the statistics show scans per rule.

Checked and lean

Every rule URL is checked for phishing and malware, just like the main address. No extra data is stored and no cookies are set for the rules.

Frequently asked questions

Which rule applies if several match?

Rules are checked from top to bottom and the first match wins. You change the order in the editor with "Move up".

What happens if no rule matches?

Then the code leads to the default target URL you set for the code. So there is always a target.

Can I add rules to a code that is already printed?

Yes, for a dynamic URL code. The pattern never changes; you can add, change or remove rules at any time without reprinting.

How reliable is country detection?

The country is determined from the internet connection, using our own GeoIP database without any external service. VPN and roaming can distort it – for language versions, the "Device language" rule is the better choice.

Which time zone do time rules use?

Always Swiss time (Europe/Zurich). You can set weekdays, a time from/to and a date range; "22:00 to 02:00" spans midnight.

How is this different from the A/B test and the app store code?

The A/B test splits scans randomly by shares, the app store code only redirects by device to the App Store or Play Store. Smart redirect decides by your rules. It is a feature of dynamic codes, so you need an account.

Can I combine several conditions?

Yes, up to five per rule. With "and", all must match – for example French and Monday to Friday 11:00 to 14:00 for the French lunch menu. With "or", one is enough – for example language Italian or country Italy. Between rules, the first matching rule still wins.

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Smart redirect with a QR code